Do you want to improve your social media but not sure where to start?
This social media strategy workbook will help you determine your goals, define your audience, understand your competitors and develop a content strategy -so you can better plan and track progress.
Align social media goals to business goals such as brand awareness to reach, leads to actions, and sales to conversions.
nvestigate what the competition is doing: what's working, what's not and track observations.
Outline what types of content, how often you will publish and what platforms you will use.